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EVTV1 and Peak Advertising LLC Announce Joint Venture

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                   SoHo NEWS & TIPS
Helping You Make the Most of Your Small Office/Home Office

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Today I have included some information to help you finance 
your franchise purchase. I have also featured a press 
release involving our video portal, EVTV1. Hope you enjoy 
this issue!


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SoHo News & Tips Blog


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- Boeing is fined $15M for arms control violations...

- Verilink fires its CEO and CFO and voluntarily 
  enters Chapter 11... 

- JPMorgan and Bank of NY swap businesses...

- Delphi gets the green light from a bankruptcy 
  judge to offer retirement packages to thousands 
  of employees...

- U.S. regulators are investigating BP's management 
  of Alaska's North Slope pipelines...

- Bausch & Lomb Inc. shares continued their free-
  fall fter the company said the source of an 
  increase in fungal infections linked to one of 
  its lens solutions remains a mystery...

- Gasoline prices are surging again with summer on 
  the horizon...

- Business software maker Oracle Corp. said it will 
  buy Portal Software Inc...

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Three Tips For Financing Your Franchise Purchase
By Julie Bennett

1. Get to know your banker.

The personal approach worked for former insurance 
salesman Dell Cannon, 54, of Lubbock, Texas. He'd 
met Bob Cosby, the new senior vice president of 
City Bank in Lubbock, at a mutual friend's birth-
day party. Last year, while he was checking out 
franchises, Mr. Cannon visited Mr. Cosby at the 
bank to give him updates. Once he'd chosen Budget 
Blinds, of Orange, Calif., Mr. Cannon dropped off 
Budget Blinds's financials and other documents so 
Mr. Cosby could check out the franchise himself. 

Mr. Cosby approved Mr. Cannon's request for an 
$87,000 loan (out of a total investment of 
$110,000) payable over three years at a variable 
rate of about 9%. He also became the franchisee's 
first customer. Mr. Cosby and his family had 
recently moved to the community. "It was a service 
we needed ourselves," he says.

2. Find out if an expedited approval process is 

Most franchise loans are made by national banks 
and finance companies, which usually require a 
guarantee by the U.S. Small Business Administration 
(SBA). Until recently, you could expect securing 
a SBA-guaranteed loan to take at least three months, 
but in some cases the wait can be considerably 

When Terry Plemons, 51, of Southlake, Texas, need-
ed to borrow $100,000 to open a CertaPro Painters 
franchise (total investment $150,000), his loan 
application was approved in six weeks. 

One reason was that the CertaPro Painters system 
is listed on the SBA's Franchise Registry, a 
program that offers an expedited loan-approval 
process to eligible applicants seeking to buy into 
franchises on its pre-approved list. About 561 of 
the more than 2,000 franchise systems actively 
seeking new franchisees are listed, according to 
FRANdata, a research firm in Arlington, Va., which 
administers the Registry in partnership with the 

Mr. Plemons also sought out SBA preferred lenders, 
institutions that can make loan approvals in-house, 
rather than having to send small-business applica-
tions to one of 75 SBA regional offices. He down-
loaded a list of SBA preferred lenders in the 
Dallas-Fort Worth area from the SBA's Web site and 
started "dialing for dollars," he says. He called 
preferred lenders within driving distance of his 
future franchise territory, sent his business plan 
to those that were interested, got four or five 
offers and received his money before he started 
CertaPro Painters training classes last summer. 

3. Don't give up after one rejection. 

Eric Hamilton, 42, of Maple Heights, Ohio, says he 
was turned down by three Cleveland-area preferred 
lenders when he was buying a Signs for Tomorrow 
franchise. Then Huntington National Bank in Cleve-
land approved a loan for $140,000 (total investment 
about $200,000). He opened his sign shop in 
September 2005.

Continued below....


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Mr. Hamilton, a former stockbroker, says the other 
lenders were concerned that the franchise would 
not generate enough income to support his life-
style. Robin Griggs, vice president and credit 
specialist at Huntington National Bank, says she 
felt that because Mr. Hamilton's wife works, the 
risk would be offset. "Once I met Mr. Hamilton, I 
knew he had some of the things we look for in 
people -- education, success in a former career 
and a good personal credit record," Ms. Griggs says. 

"I think it's a weeding-out process," says Mr. 
Hamilton. "People who give up easily were never 
meant for business ownership."                             

EVTV1 and Peak Advertising LLC Announce Joint 

Mokena, IL – Online video portal, EVTV1, and full 
service agency, Peak Advertising, LLC, announced 
a joint venture to create The Shopping Channel. 
This channel will be carried on EVTV1's website 
located at www.evtv1.com and will also be syndica-
ted to websites through Vidsense. 

Peak Advertising LLC will be responsible for 
securing all content and programming for the 
channel. The Shopping Channel will consist of 
migrating short form, direct response commercials 
to the web. The DR commercials are the content for 
the channel. Peak Advertising LLC President, Steve 
Berns said, "Creating a channel on a content site 
for direct advertising is the type of forward 
thinking idea that Peak Advertising is all about.  
We are excited by the opportunity to work with 
EVTV1 to bring a new advertising venue to the 
providers of direct-to-consumer products."   

EVTV1 President, Jaffer Ali commented, "The Shop-
ping Channel has been planned for quite some time. 
We were just looking for the right partner. Peak 
Advertising LLC is the perfect partner for us 
because they have the understanding of what kinds 
of product commercials will be viewed by the 
internet audience. Our responsibility is to provide 
the traffic and theirs is to program the channel. 
We are excited about working with Peak and helping 
The Shopping Channel to become a premiere destina-
tion for consumers looking to purchase products 

The Shopping Channel represents EVTV1's commitment 
to offering the widest possible array of content 
and choices for viewing video online. The scheduled 
launch for this channel is May 1st.


An underwriter is a company that handles all the paperwork 
and filings associated with marketing your stock. Under-
writers must be licensed to sell stock, so they are usually 
affiliated with an investment firm or brokerage. The 
underwriter will often determine the success of an initial 
public offering.

So what did you think about this issue? Drop me a line and let 
me know at mailto:mandi@gophercentral.com 

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