Home | Newest Editions | Most Popular Issues | Free Newsletters | Forums

Custom Search
Publication: SoHo News and Tips
Why Elevator Pitches Help Win Customers

Subscribe FREE to SoHo News and Tips by clicking here.



                   SoHo NEWS & TIPS
Helping You Make the Most of Your Small Office/Home Office
        SoHoTIPS.com
------------------------------------------------------------

Greetings,

With all the public relations you do for your company, you 
may forget about the best way to get the word out - your 
employees. They are out in the community, meeting with others 
who could potentially impact your business. Today's article 
discusses how their pitches might help win your business new 
customers. 

Best,
Mandi

P.S. You can discuss this issue or any other topic in the 
new SoHo News & Tips forum. Check it out here...

SoHo News & Tips Forum

~~~~~~~~~~~

Leading Diabetic Supplier Offers Huge Savings. Do You Qualify?

Approximately 1 in 5 diabetics qualify for large discounts on
supplies and they don't even know it. Are you one of them? Find
out by completing this 60 second questionnaire. You will also
receive a free subscription to the Diabetic Digest, a bi-
monthly, cutting edge e-zine offering the latest information
and research on the cure for this disease. See if you qualify
for discounts from a leading supplier by visiting:
From The Leader In Diabetic Supplies

                            *


NEWS & TIDBITS

- Bankrupt Delphi says 83% of hourly workers at 
its 2nd largest union have opted to leave...

- Microsoft recalls Small Business Server 2003, 
after it had been shipped to manufacturing 
partners...

- Mobile Candy Dish has issued a significant number 
of nonsufficient funds checks, during the past 
several months, to the handful of staff remaining...

- IBM is acquiring Atlanta-basedInternet Security 
Systems in a $1.3 billion deal... 

- US computer manufacturer Gateway Inc. has 
received a 450-million dollar offer for its retail 
unit from the former owner of eMachines, Lap Shun 
Hui, who sold his firm to Gateway in 2004...

- Sony Corp bought website operator Grouper 
Networks Inc for $65 million, which may help the 
company sell more movies over the internet...

- Microsoft to provide advertising for Facebook, a 
Web site aimed primarily at college students, over 
the next three years...

- Weyerhaeuser Co. and Canada's Domtar Inc. have 
agreed to bring together their fine-paper 
businesses...


         GopherCentral's Question of the Week
         
Do you agree with Mike Gallagher (Fox News) that airports 
institute a "Muslims Only" security line?

Question of the Week



                            *

We are looking for another 500 websites to partner up with...

The Gopher/EVTV1 team is ready to partner up with 500
websites to beta-test VidsenseTM in 2006. 

It's your chance to add video content to your site AND not 
pay a penny for it. But we can only allow 500 sites into
the program at this time.  

IT GETS BETTER... You will actually get paid. VidsenseTM 
is the next generation beyond Adsense. We match the video 
content clips with the content of your site.

Comedy sites get comedy clips. History sites get historical
clips. We have 12 channels of content from which you can
choose.

If you have Adsense on your site then you'll want to be one
of the first to add VidsenseTM. Take 90 seconds to fill out 
the application form and within 72 hours, we can approve your 
application. Simple, Fast and Easy. Go to:
Free Video Player

                            *


Why 'Elevator Pitches' Help Win Customers
By David Coursey

If I asked everyone who works at your company to 
tell me about the business, how many different 
answers do you think I'd hear? I'm willing to bet 
I'd hear about as many different stories as you 
have employees.

That's unfortunate because your employees could be 
your best public relations machine. They are out 
in the community, meeting potential customers, 
suppliers and others who can impact your business 
— both for better and worse. Why not equip your 
staff with the information they need to make a 
good impression? No business can have too many 
friends and your employees are just the people to 
help make them.

I am not talking about turning all your employees 
into salespeople, though I guess, in a low-pressure 
way, that's precisely what I am saying. Everyone 
on your payroll should be able to provide a short 
introduction to your company, ideally geared to 
the interests of the person that they've just met. 
Follow that with an exchange of business cards and 
you now have one more person who has a favorable 
impression of your company and knows someone who 
works there.

If appropriate, your employee then passes the 
contact information along for appropriate follow-
up, potentially turning a chance encounter into a 
sale.

To accomplish this, everyone in your company needs 
to learn what I call the "elevator pitch" and be 
able to recite some version of it whenever it 
makes sense to do so. The elevator pitch is a 
quick description of what your company does and 
why your company is special. It's so named because 
the pitch is brief enough that it can be delivered 
during a typical elevator ride. Its shorthand for 
"tell me why I should care about your company, and 
do it in 30 seconds or less."

There is no perfect elevator pitch and every 
company's will be different. It may be something 
like:

"Northwind Traders is the only floral and gift 
service that guarantees delivery anywhere within 
12 hours, using a network of affiliates and 
delivering quality gifts at affordable prices."

"Whatever IT is, you can find it on eBay, the 
world's largest marketplace for private buyers and 
sellers with more than 100 million users world-
wide."

Continued below....

                            *

How would you like to Make THOUSANDS of DOLLARS a Week, 
starting tomorrow?

Get prepared for what you're about to see and hear. The next 
15 minutes are going to change your life forever.

Q: How would you like to earn Thousands of Dollars EVERY WEEK, 
with a 12 year old Debt-free Company in a fully automated 
online business that requires only 9 minutes of your time each 
week?

A: Visit Us... It will only take 15 minutes for you to find 
out how we're doing it... 
Earn thousands per week

                            *


"Contoso Ltd. is the dealership that makes you 
feel like a luxury car owner, no matter how long 
ago you purchased your car, thanks to 24-hour 
service and guaranteed repair appointments, free 
loan cars, and certified technicians."

There are three things that need to be in an 
elevator pitch:

1. What your company does.

2. Why it's better/different than your competitors
— first, only, best, largest, service-focused, 
whatever that is.

3. Where to get more info. "I'd be glad to send 
you a business plan," "Our Web site has all the 
details," or "Can I set up a meeting to tell you 
more?"

The elevator pitch needs to be fact-based, 
interesting, and give the listener a reason to 
remember your company. It's not a sales pitch, at 
least not directly, but a verbal message that 
expands upon the business card the listener is 
about to receive.

Elevator pitches are not, however, a one-way 
street. Your employees need to understand they 
should be both good spokespeople and good listen-
ers, too. If you give someone a pitch, you're 
obligated to listen to theirs, too. This shouldn't 
be a chore, however, because you may find their 
pitch every bit as useful as you hope they will 
find yours.


DID YOU KNOW?

Dispense with your fax machine and that bulky instruction 
booklet that came with it. Don't waste time trying to figure 
out all the multiple functions on yet another piece of office 
equipment. Use a service like MyFax (http://www.myfax.com/), 
which makes simple work out of programming complex fax jobs. 

So what did you think about this issue? Drop me a line and let 
me know at mailto:mandi@gophercentral.com 

------------------------------------------------------------
Archive link:
SoHo News & Tips Archives
************************************************************
End of SoHo News & Tips  http://www.SoHoTIPS.com
Copyright 2006 NextEra Media.  All rights reserved. 

E-Mail this issue
Subscribe FREE to SoHo News and Tips by clicking here.

The SoHo News and Tips Forum
ringtones free
Welcome to SoHo News and Tips!
View this Forum | Post a topic to this forum






Caught on Tape - How To Get Fired

Watch Video Clip

Home | Newest Editions | Most Popular Issues | Free Newsletters