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Publication: NASCAR News
Sponsorless Yates moves forward

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         NASCAR NEWS - Thursday, January 10, 2008

Sponsorless Yates moves forward with clean slate
'We're intent on feeling positive about making this work.'
By Mark Aumann, NASCAR.COM 

DAYTONA BEACH, Fla. - Doug Yates is a master at building 
race engines. Now he's hoping to be as successful at 
putting together a race team. 

Taking over his father's operation as of Dec. 1 with help 
from Max Jones, Yates has the cars, drivers, equipment and 
personnel in place to go Sprint Cup racing in 2008. The 
only thing missing? Sponsorship. 

"Obviously, here at the test, we've got www.sponsoryates.com
on the side of our car and we're looking for people 
interested in the potential of a partnership with us," 
Yates said Tuesday during testing at Daytona International 
Speedway. "Right now, we have some things in the works. Of 
course, we would like to have something signed, sealed and 

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Yates said "there are opportunities there" for Daytona 500 
sponsorship, but he wants to weigh all of his options 
before making a decision. Yates admits this is a gamble, 
trying to run a race team without having financial 
assistance in place. But it's a gamble he's willing to 

"Right now, it's out of my pocket," Yates said. "Max and I 
are here, sweating, working hard, trying to get our Car of 
Tomorrow program going. We also have our own financial 
future at stake here, because we've put some money of our 
own in here to get it started. 

"It's a huge chance but NASCAR's a great sport, it's been 
great to my family. This is what we want to do, so we're 
intent on feeling positive about making this work." 

Most companies plan their marketing campaigns months in 
advance -- well before the team's plans were finalized. So 
Yates' best bet is to run well and hope the dollars follow, 
sage advice he received from NASCAR CEO Brian France back 
at the awards ceremony in New York. 


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"It is late in the game, but we are pretty encouraged about 
the potential performance of the team," Yates said. "And if 
you can get performance going the right way, you can get 
sponsorship to follow. 

"We have some long-standing partnerships with the Ford 
Motor Company and some other things that can keep us 
going for awhile. But our intentions are to make this 
work and have these two cars funded and running all year 
long. We've got big goals and big visions and can make 
things happen." 

So far in testing, things have gone well. Travis Kvapil 
was third-quickest in Tuesday morning's single-car runs, 
showing that Yates still builds one of the best restrictor-
plate engines in the business. 

But with his own money -- and reputation -- at stake, Yates 
is feeling the pressure. At the same time, he said the 
working agreement with Roush Fenway Racing is paying 

"In some ways, it's a lot of stress but it's also 
exciting," he said. "It's a chance for Doug Yates to go 
out and do something on his own and make something happen. 
Coming down here to Daytona, it's real exciting to have 
the No. 28 car on the track. 

"It's an uphill battle but we have some strong alliances 
with Roush. We have some technical alliances that make me 
feel better about the performance." 

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Both of Yates' cars are guaranteed starting positions in 
the first five races of the season, having finished in 
the top 35 in owners points in 2007. So Kvapil and David 
Gilliland, who returns in the No. 38, have the opportunity 
to get the team off to a good start. 

Yates swept the front row for last season's Daytona 500 -- 
and Gilliland's best two finishes of the season came at 
restrictor-plate tracks. 

So what is Yates' goal for 2008? 

"I'm not expecting to go out and make the Chase and run for 
the championship," he said. "It'd be kind of facetious to 
say that. I think we can go and have some good runs and 
make people see there's some future in Yates Racing and 
that it's headed in the right direction. 

"I think if we can do that and re-establish the 
credibility, that would be a good year. If we can talk 
again at Homestead, and we have the cars funded and 
we're building some energy and people can see what we're 
doing, I think that would be a successful year." 

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