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The Right Time To Schedule Online Ads

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                   SoHo NEWS & TIPS
Helping You Make the Most of Your Small Office/Home Office
                     SoHoTIPS.com
------------------------------------------------------------

Greetings,

Advertising is extremely important during the holiday season, 
when consumers are regularly shopping online to avoid the 
crowded malls. You knowing what time of day or what day of 
the week consumers are most likely to purchase will allow the 
scheduling of ads to be displayed at the most effective times. 
Check out the article below for some more tips and guidelines 
for online advertising.

Best,
Mandi

P.S. You can discuss this issue or any other topic in the 
new SoHo News & Tips forum. Check it out here...
SoHo News & Tips Forum

~~~~~~~~~~~

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                            *

NEWS & TIDBITS

- The Food and Drug Administration (FDA) today ordered firms 
to stop marketing unapproved drug products containing quinine, 
a drug used to treat malaria, citing serious safety concerns, 
including deaths, associated with quinine products.

- Britain's threat to pull out of the $276bn Joint Strike 
Fighter programme appeared to have been lifted on Tuesday 
after the Pentagon agreed to give the UK sensitive defence 
technology.

- Jeffrey Skilling, the former Enron chief executive, was 
spared starting his 24-year jail sentence at the last minute 
as a court agreed to consider freeing him, pending an appeal 
against his conviction for masterminding the fraud that 
brought down the energy company.

- US retail sales rose by more than expected in November as 
shoppers snapped up televisions and other electronic goods 
for the holidays, the Commerce Department said Wednesday.

- The United States trade deficit shrank by the most in almost 
five years in October as the price of imported oil fell and 
faster growth abroad propelled exports to a record, the 
Commerce Department said yesterday. 

                            *

         GopherCentral's Question of the Week
         
Do you think the US spied on Princess Diana?

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                            *

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                            *

       Finding the Right Time To Schedule Online Ads 


Google AdWords now lets you schedule the display of your ads 
using "Ad Scheduling." Most online shopping happens on week-
days between 10 a.m. and 1 p.m. and then in the late after-
noon between 3 p.m. and 5 p.m., largely at work, according 
to comScore Networks, a Chicago Internet market-research firm.

ComScore analyzed online shopping trends in 2005 and found 
that Monday and Tuesday had the highest shares of consumer 
spending, each with 18% of total sales for the week; Wednesday 
had 17% of sales; Thursday 15% and Friday 16%. Sales fell off 
markedly on Saturday and Sunday, averaging 9% and 8% of a 
week's total sales, respectively.

The highest percentage of dollars spent online during a 
typical weekday occurs between 11 a.m. and noon, followed by 
4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. 
By far, consumers spend the fewest dollars online in the hours 
between midnight and 8 a.m.


Continued below....

                            *

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                            *
Gian Fulgoni, comScore's chairman, says online shopping in its 
early years was done predominantly from work, where employees 
had access to high-speed Internet that made it less tedious 
than using their dial-up connections at home. Consumers 
continue to do the bulk of their shopping at the workplace, 
and not just over lunch break, even though three-quarters of 
all households with Internet now have broadband. "In the 
online world, you really have to get your ads and your 
marketing out in the day," Mr. Fulgoni says.

About 58% of all online shopping is done at work, down just 1% 
from a few years ago. And one of the busiest online shopping 
days isn't Black Friday -- the day after Thanksgiving when 
people crowd the malls -- but rather on what's now known as 
"Cyber Monday," the Monday following Thanksgiving when people 
return to work.

Peter Fader, a marketing professor at University of 
Pennsylvania's Wharton School, says some advertisers start 
running ads at midnight and exhaust their daily preset ad 
budgets by midday. So a savvy Internet retailer could make 
sure its ad runs in the late afternoon, when online shopping 
spikes but ad competition falls.

startupjournal online 
                              *

DID YOU KNOW?

You do lose control when you use distributors or
reps to perform the sales function for your 
company. Major problems can erupt when distributors
make commitments or promises on your behalf. Be 
sure that you define up front each party's
responsibilities to avoid such situations.


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