Publication: NASCAR News
Sponsorless Yates moves forward | |
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NASCAR NEWS - Thursday, January 10, 2008
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Sponsorless Yates moves forward with clean slate
'We're intent on feeling positive about making this work.'
By Mark Aumann, NASCAR.COM
DAYTONA BEACH, Fla. - Doug Yates is a master at building
race engines. Now he's hoping to be as successful at
putting together a race team.
Taking over his father's operation as of Dec. 1 with help
from Max Jones, Yates has the cars, drivers, equipment and
personnel in place to go Sprint Cup racing in 2008. The
only thing missing? Sponsorship.
"Obviously, here at the test, we've got www.sponsoryates.com
on the side of our car and we're looking for people
interested in the potential of a partnership with us,"
Yates said Tuesday during testing at Daytona International
Speedway. "Right now, we have some things in the works. Of
course, we would like to have something signed, sealed and
delivered."
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Yates said "there are opportunities there" for Daytona 500
sponsorship, but he wants to weigh all of his options
before making a decision. Yates admits this is a gamble,
trying to run a race team without having financial
assistance in place. But it's a gamble he's willing to
take.
"Right now, it's out of my pocket," Yates said. "Max and I
are here, sweating, working hard, trying to get our Car of
Tomorrow program going. We also have our own financial
future at stake here, because we've put some money of our
own in here to get it started.
"It's a huge chance but NASCAR's a great sport, it's been
great to my family. This is what we want to do, so we're
intent on feeling positive about making this work."
Most companies plan their marketing campaigns months in
advance -- well before the team's plans were finalized. So
Yates' best bet is to run well and hope the dollars follow,
sage advice he received from NASCAR CEO Brian France back
at the awards ceremony in New York.
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"It is late in the game, but we are pretty encouraged about
the potential performance of the team," Yates said. "And if
you can get performance going the right way, you can get
sponsorship to follow.
"We have some long-standing partnerships with the Ford
Motor Company and some other things that can keep us
going for awhile. But our intentions are to make this
work and have these two cars funded and running all year
long. We've got big goals and big visions and can make
things happen."
So far in testing, things have gone well. Travis Kvapil
was third-quickest in Tuesday morning's single-car runs,
showing that Yates still builds one of the best restrictor-
plate engines in the business.
But with his own money -- and reputation -- at stake, Yates
is feeling the pressure. At the same time, he said the
working agreement with Roush Fenway Racing is paying
dividends.
"In some ways, it's a lot of stress but it's also
exciting," he said. "It's a chance for Doug Yates to go
out and do something on his own and make something happen.
Coming down here to Daytona, it's real exciting to have
the No. 28 car on the track.
"It's an uphill battle but we have some strong alliances
with Roush. We have some technical alliances that make me
feel better about the performance."
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Both of Yates' cars are guaranteed starting positions in
the first five races of the season, having finished in
the top 35 in owners points in 2007. So Kvapil and David
Gilliland, who returns in the No. 38, have the opportunity
to get the team off to a good start.
Yates swept the front row for last season's Daytona 500 --
and Gilliland's best two finishes of the season came at
restrictor-plate tracks.
So what is Yates' goal for 2008?
"I'm not expecting to go out and make the Chase and run for
the championship," he said. "It'd be kind of facetious to
say that. I think we can go and have some good runs and
make people see there's some future in Yates Racing and
that it's headed in the right direction.
"I think if we can do that and re-establish the
credibility, that would be a good year. If we can talk
again at Homestead, and we have the cars funded and
we're building some energy and people can see what we're
doing, I think that would be a successful year."
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