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The Right Time To Schedule Online Ads | |
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SoHo NEWS & TIPS
Helping You Make the Most of Your Small Office/Home Office
SoHoTIPS.com
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Greetings,
Advertising is extremely important during the holiday season,
when consumers are regularly shopping online to avoid the
crowded malls. You knowing what time of day or what day of
the week consumers are most likely to purchase will allow the
scheduling of ads to be displayed at the most effective times.
Check out the article below for some more tips and guidelines
for online advertising.
Best,
Mandi
P.S. You can discuss this issue or any other topic in the
new SoHo News & Tips forum. Check it out here...
SoHo News & Tips Forum
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NEWS & TIDBITS
- The Food and Drug Administration (FDA) today ordered firms
to stop marketing unapproved drug products containing quinine,
a drug used to treat malaria, citing serious safety concerns,
including deaths, associated with quinine products.
- Britain's threat to pull out of the $276bn Joint Strike
Fighter programme appeared to have been lifted on Tuesday
after the Pentagon agreed to give the UK sensitive defence
technology.
- Jeffrey Skilling, the former Enron chief executive, was
spared starting his 24-year jail sentence at the last minute
as a court agreed to consider freeing him, pending an appeal
against his conviction for masterminding the fraud that
brought down the energy company.
- US retail sales rose by more than expected in November as
shoppers snapped up televisions and other electronic goods
for the holidays, the Commerce Department said Wednesday.
- The United States trade deficit shrank by the most in almost
five years in October as the price of imported oil fell and
faster growth abroad propelled exports to a record, the
Commerce Department said yesterday.
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Finding the Right Time To Schedule Online Ads
Google AdWords now lets you schedule the display of your ads
using "Ad Scheduling." Most online shopping happens on week-
days between 10 a.m. and 1 p.m. and then in the late after-
noon between 3 p.m. and 5 p.m., largely at work, according
to comScore Networks, a Chicago Internet market-research firm.
ComScore analyzed online shopping trends in 2005 and found
that Monday and Tuesday had the highest shares of consumer
spending, each with 18% of total sales for the week; Wednesday
had 17% of sales; Thursday 15% and Friday 16%. Sales fell off
markedly on Saturday and Sunday, averaging 9% and 8% of a
week's total sales, respectively.
The highest percentage of dollars spent online during a
typical weekday occurs between 11 a.m. and noon, followed by
4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says.
By far, consumers spend the fewest dollars online in the hours
between midnight and 8 a.m.
Continued below....
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Gian Fulgoni, comScore's chairman, says online shopping in its
early years was done predominantly from work, where employees
had access to high-speed Internet that made it less tedious
than using their dial-up connections at home. Consumers
continue to do the bulk of their shopping at the workplace,
and not just over lunch break, even though three-quarters of
all households with Internet now have broadband. "In the
online world, you really have to get your ads and your
marketing out in the day," Mr. Fulgoni says.
About 58% of all online shopping is done at work, down just 1%
from a few years ago. And one of the busiest online shopping
days isn't Black Friday -- the day after Thanksgiving when
people crowd the malls -- but rather on what's now known as
"Cyber Monday," the Monday following Thanksgiving when people
return to work.
Peter Fader, a marketing professor at University of
Pennsylvania's Wharton School, says some advertisers start
running ads at midnight and exhaust their daily preset ad
budgets by midday. So a savvy Internet retailer could make
sure its ad runs in the late afternoon, when online shopping
spikes but ad competition falls.
startupjournal online
*
DID YOU KNOW?
You do lose control when you use distributors or
reps to perform the sales function for your
company. Major problems can erupt when distributors
make commitments or promises on your behalf. Be
sure that you define up front each party's
responsibilities to avoid such situations.
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