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SoHo NEWS & TIPS
Helping You Make the Most of Your Small Office/Home Office
SoHoTIPS.com
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Greetings,
Here is an article for advice on bartering. Get something
you need for something you already have. This is a great
idea for small businesses their are sites to help you
offer your products or services in an exchange.
Best,
Mandi
P.S. You can discuss this issue or any other topic in the
new SoHo News & Tips forum. Check it out here...
SoHo News & Tips Forum
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NEWS & TIDBITS
- US Airways Proposes $8 Billion Delta Air Takeover for
bankrupt Delta Air Lines Inc. in a transaction that would
create the world's largest airline.
- Former Hewlett-Packard Co. Chairwoman Patricia Dunn is
scheduled to be arraigned today on charges that she directed
an illegal investigation into news leaks at the computer
maker.
- President Bush meets with chief executives from GE, Ford
and DaimlerChrysler in the Oval Office, urging them to become
competitive in a difficult global environment.
- Wal-Mart and rival Target are brewing up a price war for
holiday toys, electronics and other things consumers may want
for Christmas that could spell savings for shoppers, but profit
woes for retailers in the critical holiday quarter.
- Crude oil rose after three days of decline because of
speculation that fuel inventories fell in the US ahead of the
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Online Sites Promote The Art of the Barter
Last winter, Minal Mehta of Temple City, Calif., needed more
equipment for her home office, but she didn't want to buy it.
So the 30-year-old Internet marketing consultant posted an ad
on bartering site SwapThing.com.
Ms. Mehta offered to provide consulting services in exchange
for a laptop computer or other office supplies. A month or so
later, a local entrepreneur building an online music service
responded, offering to give Ms. Mehta a 2000 Acer laptop if
she created a list of keywords he could use to improve his
site's search-engine rankings.
They worked out the specifics of the deal -- the laptop for a
list of 50 words -- at a Starbucks. Ms. Mehta paid SwapThing
a transaction fee of $1. She estimates her hour and a-half of
consulting was worth about $100 and the laptop about $300, but
both parties were satisfied with the trade. "It made a lot of
sense from a business standpoint," Ms. Mehta says. "Neither of
us had to pay the other anything and we both got something we
were looking for."
Continued below....
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Businesses have been swapping services since ancient times.
About 400,000 firms barter each year, accounting for about $9
billion in U.S. sales, according to barter-industry group
International Reciprocal Trade Association. But a growing
number of Web sites are trying to lure small firms and
independent contractors to swap goods and services. The barter-
ing sites let business owners arrange to exchange everything
from traditional services such as accounting help and legal
advice to more-unconventional things such as dental work and
pet-sitting. Some sites also encourage businesses to swap with
consumers as a way to cultivate eventual paying customers.
This isn't the first time Web entrepreneurs have tried to make
online bartering successful. The dot-com boom of the late
1990s spawned sites such as BigVine.com that tried to create
online barter exchanges using "trade currency" eliminating the
need for one-to-one trades. But most failed to generate enough
interest. Creators of the new sites argue that Internet users
now are much more comfortable shopping and negotiating online.
Before the Internet took hold, businesses were mostly confined
to trading with personal acquaintances or joining formal barter
exchanges such as International Monetary Systems -- membership
groups that broker trades and work with trade currency. The
newer generation of sites, taking cues from the popularity of
social-networking sites, aim to make it easy and cheap for
business owners to meet trading partners. They can post
profiles and email trade offers back and forth -- or even call
each other directly.
From The Wall Street Journal Online
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DID YOU KNOW?
The small business Administration (SBA) set up the Procurement
Automated Search System (PASS) to increase the number of
government contracts awarded to smaller businesses owned by
minorities and women. ANy business owner can complete an
application to be listed in the government's database of
potential suppliers. When an agency needs a product or service,
it can search PASS for the names of potential vendors. Call
your local SBA for informatin on PASS or look at www.sba.gov.
So what did you think about this issue? Drop me a line and let
me know at mailto:mandi@gophercentral.com
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